The branding and logos of Core Empowerment’s co-located businesses communicate their joint purpose while remaining distinct from one another. SEED is the retail brand for the cannabis dispensary and CORE is the social justice museum. Both of their logos, with a font style invoking bent jail cell bars, were designed to represent the meaning behind the company’s mission, and become iconic graphic symbols for them. We designed the logos to become a recognizable part of the brand DNA that work when they stand on their own and when they are combined.
Atelier et Alia designed the physical retail and museum space and the signage and logos to convey the SEED and CORE brands. Just as the spatial design interweaves the retail and educational experiences, the two brands are also interwoven to convey the mission and character of the company.
While Atelier et Alia engaged in the design of the physical retail and museum space and the company’s initial branding, an extended team will continue to be involved in the many other aspects of the brand as the company evolves. Atelier et Alia provided a Brand Style Guide to make it easy for the whole team to be working from the same starting point, and consistently convey the company in its visual materials and messaging.
Working closely with the client, we developed the Brand Style Guide to create a consistent framework across all of their marketing, packaging, and messaging to build a memorable brand. The Brand Style Guide outlines the company mission, demographics, and the company standards for use of Logo, Fonts, Color Palette, and Graphics.